London-born designer Craig Green established his namesake label in 2012, shortly after graduating the Fashion Masters course at Central Saint Martins. He has since carved a unique position amongst the city’s most innovative menswear designers, and continues to earn both critical and commercial success globally.
Marrying concepts of uniform and utility Green’s cult-like vision, has been a much-lauded fixture of London Fashion Week Men’s since Autumn/Winter ’13. Though notorious for their dramatic and deeply emotive qualities, each show is firmly rooted in the steady development of simple signature garments. The clearest example of this is the worker jacket, which has appeared consecutively since the brand’s debut.
Green’s distinct offering of substance within spectacle, has earned the label a firm customer base within some of the world’s most prestigious boutiques and department stores. Stockists include Dover Street Market, 10 Corso Como, Selfridges, Barneys, Joyce, Bergdorf Goodman and Galeries Lafayette. Simultaneously, Green’s work has resonated within the wider fields of art and design, participating in a range of major exhibitions. Notable examples include ARRRGH! Monsters in Fashion at La Gaîté lyrique, Paris, and China: Through the Looking Glass at The Metropolitan Museum of Art, New York.
Green’s accolades include Emerging Menswear Designer at The British Fashion Awards 2014, the BFC/GQ Designer Menswear Fund prize 2016, supported by Vertu, and British Menswear Designer at The Fashion Awards 2016 and 2017.